Paris Olympique™
An Immersive Journey

Following our work on the rebrand of the Olympic Museum, Studio Blackburn were invited to create the identity and key visuals for the current exhibition at the Olympic Museum that celebrates the three Parisian editions of the Olympic Games: 1900, 1924, and 2024.

The immersive experience guides visitors through large-scale projections of the “City of Light” both past and present. Visitors have the opportunity to explore Olympic sites, cultural and sports trends, legendary champions, and the development of the Games in becoming the world’s premier sporting event.

Studio Blackburn’s concept for the exhibition identity, originally entitled ‘Inside-Out’, captures the immersive essence, using the Olympic rings as inspiration to create links across the three different ages. An extensive set of posters and associated visuals were designed for the exhibition, currently on display across Europe, highlighting some of the most iconic moments from the Paris Games.

Curation
Alain Quenzer, Olympic Museum

Exhibition design
Tamschick Media + Space GmbH

Media technology planning and integration
SIGMA System Audio-Visuell GmbH

Exhibition construction
MWB Theater - und Veranstaltungs GmbH

Exhibition graphics production
Schmalz Déco-Pub