Views From the 50th

• Education
• Wayfinding
• Digital Design
• Environmental Design

Having previously commissioned Studio Blackburn to create the environmental design of their campus on level 38 of One Canada Square (Canary Wharf), UCL School of Management expanded to a second floor — level 50.

Studio Blackburn were tasked with developing the design system further for the new floor — producing wayfinding and signage together with supergraphics for walls and glazing.

Our design concept celebrates the school’s impressive research portfolio by bringing academic papers to life. Supergraphics showcase photographic juxtapositions and simplified ‘abstracts’. QR codes embedded in the designs take viewers to an online portal to view the full academic papers.

Studio Blackburn’s continued provision of brand design and consultancy has supported a year-on-year increase in the management school’s over-subscribed courses.