Studio Blackburn


  • Technology
  • App Design
  • Brand Identity
  • Web Design
  • Wayfinding

Trainline is the leading online provider of rail tickets in the UK — as well as being a primary source of train travel information for millions of travellers each day.

Studio Blackburn were tasked with creating a brand strategy and identity to equip Trainline for years of growth — both nationally and internationally.

Developing a brand positioning ‘Smarter Journeys’ and renaming to the simple ‘Trainline’, we developed an entire brand identity that has equipped the organisation for years of continued growth.

The new brand saw Trainline transition from an industry challenger in 2015 to a successful float on the London Stock Exchange in 2019.