This Place
Brand Refresh
2022
SCOPE
Brand Strategy and Positioning
Visual Identity Systems
Verbal Identity and Messaging
Digital Art Direction
Product and UX Strategy
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BRIEF
Our friends at This Place are experts in strategic consultancy for the digital realm. We were tasked with creating a brand strategy and identity that reflected the ambition of a creative organisation with global reach. They needed a clear way to dramatise what makes them special as they continue to scale.
WORK
We listened deeply to their values to find a pattern in their process. We discovered a blend of left and right brain perspectives: analytical talent meets creative excellence. Our strategy focused on the idea of “Harmony”, using it as a parameter to inform their actions and behaviours. It is about creating balance and frictionless experiences for both clients and consumers.
PLAY
We delivered a refreshed visual identity and comprehensive guidelines to represent a brand of many voices. Working closely with their internal teams, we supplied the assets and direction to launch their new website. The result is a versatile system that brings people and brands together, proving that ideas are always the beginning of things.
Toggle
This Place
- Brand Strategy and Positioning
- Visual Identity Systems
- Verbal Identity and Messaging
- Digital Art Direction
- Product and UX Strategy
BRIEF
Our friends at This Place are experts in strategic consultancy for the digital realm. We were tasked with creating a brand strategy and identity that reflected the ambition of a creative organisation with global reach. They needed a clear way to dramatise what makes them special as they continue to scale.
WORK
We listened deeply to their values to find a pattern in their process. We discovered a blend of left and right brain perspectives: analytical talent meets creative excellence. Our strategy focused on the idea of “Harmony”, using it as a parameter to inform their actions and behaviours. It is about creating balance and frictionless experiences for both clients and consumers.
PLAY
We delivered a refreshed visual identity and comprehensive guidelines to represent a brand of many voices. Working closely with their internal teams, we supplied the assets and direction to launch their new website. The result is a versatile system that brings people and brands together, proving that ideas are always the beginning of things.