The Summit Foundation

• Charity
• Animation
• Brand Identity
• Brand Strategy
• Guidelines
• Social Media

Established in 1991, The Summit Foundation is a private family foundation that is committed to a world where people can thrive and nature can flourish – a world in which one is not sacrificed for the other.

They seek to promote the health and well-being of the planet – its people and its natural environment – by achieving gender equality, protecting the earth’s biodiversity and making cities liveable.

The foundation has no competitors and has no earned revenue but rather spends money that is donated by its remaining founder and from the proceeds of investments in its endowment. We were tasked with giving them a brand identity to cut through the noise around sustainability, net-zero and human rights. To help them articulate their brand clearly by thinking about who they are, what they’re for, and what their role in the mix is.

We gave them an identity with a distinctive natural colour palette which allows them to celebrate the causes/programmes that they work with as much as their own name. We created a unique logo lock-up system that allowed them to clearly define what programmes they are talking about with clarity and elegance. It’s a brand that doesn’t need to ‘sell’ anything but that is purely tonally effective.