- Brand Identity
- Brand Strategy
- Web Design
For too long the people of Sunderland had been voting with their feet and abandoning the city centre.
We developed a strategy for city centre renewal — an attractive and dynamic place reconnected to the river, port and sea, where people will choose to live, work, study and spend their leisure time.
A trustworthy place brand with realistic ambitions was established to drive engagement and ensure that the growth of the place takes the wider audience along with it.
The marketing communications continue to gain recognition for action for the council in terms of its ambitions for the city centre, and the place brand enables this.