Riverside Sundreland
Brand Identity
2018
SCOPE
Brand Strategy and Positioning
Visual Identity Systems
Verbal Identity and Messaging
Digital Art Direction
Experiential and Environmental Concepts
Art Direction
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BRIEF
For years, the people of Sunderland had been moving away from the city centre. We were tasked with developing a strategy for renewal: creating an attractive, dynamic destination reconnected to the river, port, and sea. The goal was to establish a trustworthy place brand with realistic ambitions that could drive community engagement and invite people to live, work, and study in the heart of the city once again.
WORK
Our strategy focused on “Action.” We moved the conversation from abstract urban planning to a tangible reality, creating a benchmark of clarity for the city’s future. By establishing a professional framework for growth, we ensured that the renewal process was inclusive, taking the wider audience along with it. This strategic foundation provided the council with a reliable engine to power their city centre ambitions.
PLAY
The resulting place brand is a catalyst for ongoing marketing and communication. We developed a visual language that celebrates the city’s reconnection to its natural assets while looking firmly toward future success. The identity has helped the council gain widespread recognition for their work, proving that a well-crafted brand is essential for transforming a “plan” into a thriving, lived-in community.
Toggle
Riverside Sunderland
- Brand Strategy and Positioning
- Visual Identity Systems
- Verbal Identity and Messaging
- Digital Art Direction
- Experiential and Environmental Concepts
- Art Direction
BRIEF
For years, the people of Sunderland had been moving away from the city centre. We were tasked with developing a strategy for renewal: creating an attractive, dynamic destination reconnected to the river, port, and sea. The goal was to establish a trustworthy place brand with realistic ambitions that could drive community engagement and invite people to live, work, and study in the heart of the city once again.
WORK
Our strategy focused on “Action.” We moved the conversation from abstract urban planning to a tangible reality, creating a benchmark of clarity for the city’s future. By establishing a professional framework for growth, we ensured that the renewal process was inclusive, taking the wider audience along with it. This strategic foundation provided the council with a reliable engine to power their city centre ambitions.
PLAY
The resulting place brand is a catalyst for ongoing marketing and communication. We developed a visual language that celebrates the city’s reconnection to its natural assets while looking firmly toward future success. The identity has helped the council gain widespread recognition for their work, proving that a well-crafted brand is essential for transforming a “plan” into a thriving, lived-in community.