- Brand Identity
Rail Partners exists to make the railway better by harnessing the expertise and creativity of private sector operators for the benefit of those who use the railway, passengers and freight customers, and those who pay for it, including taxpayers.
Studio Blackburn was tasked with creating a company name, look and feel for a new rail trade body that companies will want to be members of, where decision makers will look for guidance and that talented professionals will want to join.
We created an identity that has the railway at its core and utilises a unique 4.5/5.5 grid system (based on the wordmark) that can be applied across all applications. The distinct purple and green colour palette gives them a memorable look and feel whilst allowing the brand to remain serious and sophisticated.
It’s rail with graphic design, you love it.