PI LABS
- VC Fund
- PropTech
- Brand Identity
- Website
Change can be Daunting. But Change is an imperative.
We designed a new website and refreshed identity for London based Venture Capital firm Pi Labs. Their mission is to back innovators transforming the built environment, invest in innovative ventures which make the world better for people, business and the environment in a bid to resolve the social, economic and environmental issues we all face.
The refreshed Pi Labs brand identity better reflects this ambition. From the very beginning of the project, it was clear that Pi Labs wanted to create something standout in the world of PropTech, something impactful and dynamic to reflect the ambition of the firm. The transition from a serif, to a sans-serif brand felt like a natural progression and opened up a lot of doors in terms of translating their newly developed tone of voice and messaging into bold typography that also works in motion.
Alongside the new look and feel, we created a suite of brand assets including guidelines, investors decks and styling of social media assets .