Nopinz
- Brand Identity
- Packaging
- Animation
- Guidelines
- Web Design
- Photography
Nopinz is built for competitive athletes who put performance first. Unlike traditional cycling brands that blend fashion with function, Nopinz is focused on what matters: pure performance. Whether chasing podiums or stacking up KOMs, QOMs, and Kudos, Nopinz ensures you get there faster, in style. The rebrand embodies this ethos, with a minimalistic yet striking visual identity. Every design element – from typography to the logo system – has been honed to eliminate drag.
Nopinz’s new identity leans into its name, turning a double negative into a powerful statement. By clearly defining what Nopinz is not, the brand effectively establishes what it stands for, setting it apart from other cycling brands.
A key feature of the rebrand is the signature Nopinz Zone 5 colour. Neither red nor orange, it signifies the threshold where peak performance is reached – the moment when lungs burn, sweat flows, and limits are pushed. This defining colour runs throughout the brand, reinforcing its commitment to elite-level endurance.