Mobile World Capital Barcelona

• Technology
• Animation
• Brand Identity
• Guidelines
• Social Media
• Type Design
• Web Design

Technology for the People. Mobile World Capital Barcelona asked us to bring their vision to life with a revitalised brand identity. What ensued was a collaborative and creative process that honours their foundational values and elevates dynamic aspects of the brand.

Mobile World Capital Barcelona is dedicated to fostering the digital advancement of society. Its overarching mission is to enhance global livelihoods through the cultivation of a more inclusive, equitable, and sustainable future, achieved through the conscientious application of technology with a human touch.

We provided a brand kit that captures the essence of MWC’s progressive spirit. This includes an expressive and ever-changing logo that spins, stretches and snaps, together with a brand system that offers flexibility and a colour palette that reflects the city’s vivacity. We also curated a series of AI-generated images bespoke to Mobile World Capital, that speaks to future-thinking and diversity.

Working alongside the Mobile World Capital team, we provided key assets and art direction which have proved instrumental in their successful launch at the Mobile World Congress 2024 in Barcelona.