Melk-i Stool

• Digital Art Direction
• Product and UX Strategy
• Visual Identity Systems
• Art Direction
• Verbal Identity and Messaging
• Experiential Concepts

BRIEF
Designed by Georg Muehlmann, Melk-i is a modern, Red Dot Award-winning interpretation of the traditional Alpine milking stool. Crafted from Swiss pine, the object releases essential oils that promote user well-being. We were tasked with managing its inaugural UK reveal at the Shoreditch Design Triangle and creating a digital platform to bring this tactile product to a global audience.

WORK
Our strategic focus was on singular intent: the website had to sell one product extremely well. We moved away from complex e-commerce structures to create a benchmark of clarity. By prioritising the relationship between the physical object and its sensory health benefits, we built a digital narrative that honours the craftsmanship while making the purchase journey effortless for the design-conscious consumer.

PLAY
We invited visitors to try the stool, becoming part of a live photographic record of its London debut. This human element was mirrored on the website, which utilises bold, clear typography and high-impact visuals to celebrate the stool’s unique form. The result is a marketing suite that feels as clean, natural, and well-crafted as the Swiss pine itself.