Guardian / D&AD

• Arts & Culture

The Guardian and D&AD wanted to announce a new partnership to establish a new global festival of creativity. The event was to celebrate the power of creativity and explore how it shapes culture, intersects with business and helps us build a positive future.

With Common Industry, we created a teaser film to announce the partnership at the 2018 D&AD Awards.

Working to a tight timeframe, our creative concept ‘Creativity Makes Us…’ was brought to life in a film capturing the essence and importance of creativity to society and culture.

Narrated by Anne-Marie Duff, the film contrasts social, artistic and momentous moments from recent history to create a passionate teaser for the festival.