GSMA

Mobile Technology

The GSMA is the global organisation unifying and representing mobile operators and organisations across the mobile ecosystem and adjacent industries.

Building on the new brand positioning of ‘The Thriving Society’ we were asked to add a layer of dimension to the brand to augment it’s position as a driving force for technological advancement.

Working closely with the in-house design team and management we developed a fluid and characterful brand toolkit, rich with movement and activity to enable flexibility of expression across a range of relevant channels.