City of Sunderland

• Placebranding
• Animation
• Illustration
• Wayfinding

Sunderland – a post-industrial UK city with a palpable sense of regional pride – recognised the need to consolidate and communicate the positive aspects of the city for residents, visitors, employers and global investors.

Studio Blackburn proposed the creation of a brand identity for the city, building on the regeneration and development activities already underway and providing a focal point and inspiration for future success.

By establishing an intense consultative process with local leaders, residents and businesses we were able to distill findings into the optimistic brand truth ‘city of potential’, leading to the design and delivery of a new place brand.

Full Case Study Coming Soon.