A visual identity for a highly regarded business school in the heart of London.

Typeface designed in collaboration with Michael Ives Photography by Sean Pollock

UCL’s Department of Management Science and Innovation renamed and re-launched itself in September 2015 as the UCL School of Management. This re-launch sits ahead of the opening of a new primary research and teaching space in Canary Wharf in Q1/2016.

To support the renaming, Studio Blackburn was commissioned to design a new a corporate identity that is reflective of the high quality of research and teaching with a strong emphasis on innovation, entrepreneurship and creativity. Studio Blackburn developed a bespoke 'disruptive' typeface based on the UCL brand font, Helvetica Neue. The unique font appears in both solid and outline forms, which are combined to create a striking logotype and communications tool.