A new visual identity for the leading online provider of rail tickets in the UK.

TV ad by Anomaly and Rattling Stick

“We needed an agency with the design smarts to take this challenge and present a refreshed look that resonated across our markets and the increasing expectations of our customers. Studio Blackburn’s solution evokes the simple, hard-wired principle, which drives the business — the relentless commitment to make customers’ journeys smarter.”

Simon Darling
Trainline Commercial Director

Trainline is the leading online provider of rail tickets in the UK — a modern and intelligent Company with a brand strategy and look and feel that needed to be made fit for purpose in today's digital world. Studio Blackburn were appointed to clarify the brand proposition and to create a new visual identity based around the concept of ‘Smarter Journeys’.

Along with rebranding thetrainline.com to the simpler Trainline, we developed a logotype and bespoke typeface to ensure that the Trainline wordmark and all Trainline communications are instantly recognisable. The t-symbol suggests routes, crossing-points — the meeting point of smart technology and closeness to customers.