An identity for a new British professional cycling team.

ONE Pro Cycling is a completely new UK-based professional cycling team co-founded by England cricketer Matt Prior. Following the announcement of the team in December 2014, ONE Pro Cycling have already become a licensed UCI Continental level professional cycling team with a full roster of riders, support team, infrastructure and race calendar for 2015 and beyond.

Responsible for their visual identity including naming, we arrived at a bespoke wordmark referencing the forms of a bike and a slightly raw, grassroots aesthetic to match their ethos as a 'team of the people'.