A new brand identity and logo for the Canal & River Trust, a charitable organisation that cares for and uses waterways across England & Wales to make life better for millions of people.

“The waterways that we care for are used by people in so many different ways – to commute to work, a place to run or somewhere to spend time relaxing on and off the water. We were looking for an identity that captured how being by water makes us feel and which reflects our ambition to become the ‘waterways and wellbeing’ charity. As a team, Studio Blackburn were able to translate the spirit of what we’d envisaged for the Trust into what we think is a strong, unusual and differentiating identity.”

Nicky Wakeford, Head of Marketing at Canal & River Trust