A Loads of
Old Bollocks

This is outstandingly bad. I think that’s rubbish. It’s a load of old bollocks. Eurgh, hurts my eyes! I have to look away, squint and look sideways at it. Oh dear, that logo is poor. And the winner of today’s art competition is…Grant, aged four, from Westminster. I don’t really have anything positive to say about this. It’s just bad. Horrible design on top of horrible thinking. I love this logo. Not that green one. That’s rubbish. The old one. Changing the colour to green is plain lazy. Simply, this is not Design. How much did they waste on this? Fuck me that looks like what a 4 year old would draw. What the fuck were you thinking? He’s right. It’s bollocks. Appallingly bad. It really is utterly ghastly. How do people even get paid for something so obviously awful? To think they paid money for that. That is properly, properly awful. Looks ugly to be honest. They spent doubtless a huge amount of money with a consultancy to come out with something that could have been achieved in Microsoft Paint by my 6 year old son. Some designer had an easy pay day. Total trash. It looks like stylised leeks. And how much has this cost us? How on earth can you take one of the most universally identifiable icons used in the UK and turn it into such an objectionable mess? A joke and waste of money. Green lipstick on a pig. Everything about this is pathetic. How much did they pay the 4 year old to come up with the new design? If this cost the client more than a new pack of crayons then they were ripped off. It’s shite.